Certification System Tracks and Verifies
Cattle Born & Raised in the USA®
 
A Born & Raised in the USA® certificate verifies the U.S. origin of cattle and accompanies them from birth to final processing.  Procedures are in place to track split bunches of cattle and changes in ownership.  All sellers, beginning with the original cattle producer, must certify that the cattle they represent have been Born & Raised in the United States of America®, under their care and control since birth or purchase.

At final processing, cattle will be inspected by the USDA, and the certificate pertaining to those cattle returned to the B&R-USA office, where it will be recorded and filed with the USDA.

The enrollment fee is fifty cents per head, plus the cost of an ear tag exhibiting the logo, if needed. Participation is voluntary. For animals to qualify, certification must be maintained from birth.
 
Licensing for Auction Yards, Feed Yards, Packers, Wholesalers, and Retailers of Born & Raised in the USA® Beef 
 
Agents or dealers of live cattle -- auction yards, video auctions, feed yards – will be licensed as agents. If they own B&R-USA cattle, the accompanying certificate will be transferred, as usual, at the next change of ownership

Sellers of beef or beef products -- packers, processors, wholesalers, restaurants, grocery stores – will be licensed annually for $50.00 plus 2/10 of one cent per pound (20 cents per hundred weight), based on the number of pounds sold during the previous year.

Packers, for example, may use the label on B&R-USA product, boxes, invoices, etc.  Restaurants may use the logo for promotion on menus and in advertising.  Grocery stores may promote the label in ads and place it on verified Born & Raised in the USA® beef in their meat cases. 

Copies of all licenses will be filed with the USDA.

Click here for "Born and Raised in the USA® Bumper Stickers